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Their support even garnered a "boycott" in 2016 from people who didn't agree with Target's values - and there's no clap back quite as colorful as this year's Pride line. Target has also notably stood up for transgender rights, particularly in regards to discriminatory bathroom policies, and recently launched "Pillowfort," an aim toward more gender-neutral homeware for kids. William goes to the forge to mend a tear in Guy's chain - mail shirt. "We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do - from our volunteer efforts to our long-standing partnerships with groups like Family Equality Council and Gay, Lesbian & Straight Education Network, to the very products we carry in our stores and online," said Laysha Ward, Target's executive vice president and chief corporate social responsibility officer, in a press release in 2015. They both take great pride in keeping Guy's armor and weapons in top condition. Since then, Target has been similarly progressive in its views as a company, launching #TakePride in 2015 in anticipation of Pride Month. The existence of their line of PRIDE products over the past five years isn't a surprising move for Target, a company that has been vocally supportive of the LGBTQ community since 2014, when they first publicized their support for gay marriage.
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"I Heart My Moms" T-shirt, $10, Target "I Heart My Dads' T-shirt, $10, Target Photos on Twitter have been popping up of the festive displays in Target stores, and the products are available to buy online. Most adorably, they even feature a kid's line, with shirts that say "I Heart My Moms" and "I Heart My Dads". The line includes a whole array of rainbow-clad items, from enamel pins to t-shirts to beach towels to a giant unicorn pool float. "It was a stupid move on their part and we're going to hold them to account for it." In a statement, Target said the company "supports exclusivity and diversity in every aspect of our business and has a long history of supporting the LGBT community through giving, volunteerism and event sponsorship and participation." "Target is pleased to be able to bring our guests products they want while, in turn, helping support the LGBT community through the donation of 100 percent of the purchase price to the Family Equality Council.Last week, Target brought back one of its most timely and colorful product lines yet - specifically, the new line of PRIDE products at Targe t, in preparation for 2017's Pride Month in June. Opponents of gay marriage "constitute a large majority of people in Minnesota and an overwhelming majority of Target's customers." Schubert claimed that Target had "intentionally injected themselves into the marriage campaign." "People are upset about it, and they're responding, and we encourage people to let Target know that they're upset," he said.
![target gay pride shirt target gay pride shirt](https://images.ctfassets.net/iyiurthvosft/4CDwA1Y5Y41XtlfbtUrTzy/9fa61f868323ad1bc9068bc123d6e6c2/proud_parent.jpg)
"It's really a kind of slap in the face to people of faith and supporters of marriage," Frank Schubert, campaign manager for Minnesota for Marriage, told Minnesota Public Radio. The Minnesota-based Target is coming under attack from supporters of a proposed amendment to the Minnesota Constitution which would define marriage as a heterosexual union, despite the fact that the company has remained neutral on the issue. Another crew shirt, part of Gwen Stefani's clothing line Harajuku Mini, includes a rainbow along with the words "Love is Love" in a comment bubble. One shirt includes a graphic of a pair of rainbow-colored sunglasses. Pride Gender Inclusive Adult Tie-Dye Rainbow Button-Down Camp Shirt Trinity Collective 4 18.00 Choose options Pride Gender Inclusive Adult Patches Print Button-Down Camp Shirt - Pink Trinity Collective 7 18. Sales from the shirts, which are being sold on the retailer's website, support the Washington D.C.-based Family Equality Council, which supports gay, lesbian, bisexual and transgender families. Opponents of gay marriage are speaking out against Target selling a line of Gay Pride shirts.